This research pack is designed for testing all types of online content. We can identify the strengths and weaknesses of sites, apps, games, adverts (videos, pictures, banners, pop-ups etc.) and so on. Our fix equipment allows us to observe how people interact with the online content, which areas and points attract viewers’attention and so on.
The pack contains 3 types of studies: eye tracking, ethnography, in-depth interviews (after the eye tracking sessions/after the interaction with the online content).
We offer you a single research report containing information extracted in these three studies.